Emaar Unveils Dubai Square: A Futuristic Retail Landmark in Dubai Creek Harbour

Emaar Properties has officially unveiled Dubai Square, a next-generation retail and lifestyle destination set to redefine the future of shopping, entertainment, and urban living in Dubai.

Positioned at the heart of Dubai Creek Harbour, Dubai Square will serve as the anchor of one of the UAE’s most ambitious master-planned communities — an AED 180 billion mega-development spanning more than 11 million square meters. (Emaar Properties)

A Mega Development Designed for the Future

Dubai Square is planned as a 2.6 million square meter retail, hospitality, and commercial hub, placing it among the largest and most technologically advanced retail destinations in the world. (Emaar Properties)

More than just a mall, the project is envisioned as an integrated urban experience that blends:

• Retail

• Dining

• Entertainment

• Hospitality

• Commercial spaces

Together, these elements will create a dynamic environment designed to meet the expectations of modern consumers and global visitors.

Dubai Square will also be a central component of the broader Dubai Creek Harbour vision — a waterfront destination projected to be three times the size of Downtown Dubai. (Emaar Properties)

Introducing the World’s First Drive-Through Mall

One of the most groundbreaking features of Dubai Square is its world-first drive-through mall concept. (MarketScreener)

This innovative approach reimagines convenience by allowing visitors to:

• Access select retail areas directly from their vehicles

• Experience seamless mobility within the development

• Enjoy integrated transport connectivity

The mall will also support sustainable mobility through EV-ready infrastructure, aligning with Dubai’s broader vision for smart and future-ready urban environments. (Realty Plus Magazine)

A Technology-Driven Retail Experience

Dubai Square is designed to move beyond traditional retail environments by integrating advanced technologies across its ecosystem.

Planned features include:

• Smart infrastructure and AI-driven systems

• Omnichannel retail integration

• Immersive lifestyle and entertainment zones

• Pedestrian-friendly streets alongside vehicle accessibility

The aim is to create a destination where digital and physical experiences seamlessly coexist — redefining how people shop, socialize, and engage with brands. (MarketScreener)

A Strategic Connection to Dubai’s Future Icon

Dubai Square will be directly linked to the future Dubai Creek Tower, reinforcing its role as a central lifestyle hub within the district. (Provident Estate)

This integration will create a cohesive environment where retail, residential, and commercial components work together to form a vibrant, connected community.

Supporting Dubai’s Global Vision

With its scale, innovation, and strategic location, Dubai Square represents a major step forward in Dubai’s ambition to strengthen its position as a global destination for:

• Tourism

• Retail

• Lifestyle experiences

The development reflects Emaar’s long-term commitment to shaping future-ready urban environments that combine technology, sustainability, and human-centric design.

Looking Ahead

Construction of Dubai Square is already underway, with completion expected within the next few years. (MarketScreener)

Once complete, it is poised to become:

• A landmark retail destination

• A key driver of economic growth

• A centerpiece of Dubai Creek Harbour

Dubai Square is not just a shopping destination — it is a bold vision for the future of urban lifestyle in Dubai.

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